eCom Pro is established to improve the communication between manufacturers, (web)shops, affiliates, distributers, importers and product-&price comparers. An important factor hereby is the product information. eCom Pro has developed an unique tool that is capable to structure and normalize product information so all parties can make better use of this data; the Product Data Manager.

Next to delivering optimized product information (content) for websites and prints (folders, leaflets, store pricetags), the Product Data Manager creates a perfect platform for extension tools like: dynamic navigation; virtual product advisors; product composers and shopping text generators. These options (among other) will enable you to enhance the orientation and buying process of the consumer, steer it and-, if so desired- influence it. But most of all, it will enable you to increase conversion and enable cross -and upselling.